The New IKEA Burbank shopping conveniences include: Free design appointments with a furnishings consultant IKEA catalogs, measuring tape, pencils, store maps, yellow shopping bags and three types of carts same-day shopping satisfaction with products in easy-to-transport flat-pack boxes that benefit the customer and the environment ģ0 checkout lanes to ensure efficient customer purchasing ![]() The Exit Bistro serves hot dogs, pizza, cinnamon buns, frozen yogurt, sundaes, and beverages. The Swedish Food Market offers Swedish delicacies, snacks, and treats, and frozen Swedish meatballs (the same ones available in the Restaurant) to purchase and then prepare at home. The 600-seat restaurant also offers a diverse menu featuring lunch, dinner, snacks and dessert, including Swedish specialties such as the popular IKEA Swedish meatballs (as well as chicken or veggie versions), seafood plates, pasta, chicken, salads, sandwiches, and vegetarian dishes too. The IKEA Restaurant opens 30 minutes earlier than the store for a full hot breakfast, including scrambled eggs, potatoes and turkey sausage for only $1.00. No shopping on an empty stomach at the New IKEA Burbank because: Småland, a supervised children’s play area (for children 37”-54” in height) that replicates the look of a typical Swedish farmhouse and forestĪdditional play areas throughout the store, offering activities for kids shopping with parentsĪ “Children’s IKEA” area in the Showroom that also offers fun, interactive playĪttention-to-detail amenities such as family-friendly parking, strollers and baby care rooms The New IKEA Burbank offers families various attractive options: The new store can carry greater quantities of items. The new store can carry all items in the IKEA product selection – the old store had a limited offering. The restaurant is more than three times the size of the old one. The additional square footage in the new store will accommodate customers in a more spacious and roomier environment. The old store was very small but very busy. In the new store, customers can take their cart straight to their car. ![]() There was a loading zone which was the only way to take large purchases home. The parking situation was complicated, across the street and not designated just for IKEA. Roth cited the following key factors that have contributed to an elevated shopping experience at the new Burbank store:Īccess and visibility from I-5 are much better. “Fortunately, we were able to find a location less than a mile away and still in Burbank.” “We had been aware of the challenges at the old location for many years, and had been looking for a solution that either involved expanding the store, changing the concept, leaving it alone, or actually moving it and building a new one – which we did,” Roth explained. expansion/property public affairs, talked to Loyalt圓60 about the enhancements at the new Burbank store that have heightened the customer experience. In addition to selling only LED lighting, IKEA has incorporated only LED fixtures for use inside and outside the building. The New IKEA Burbank store employs approximately 575 co-workers (including 150 new hires) and features 10,000 exclusively-designed items, a 600-seat IKEA Restaurant, 50 inspirational room settings, three model home interiors, a supervised children’s play area, and approximately 1,700 parking spaces with six electric vehicle charging stations. The original IKEA Burbank store–which opened in 1990 and comprised 242,000 square feet– closed its doors permanently on Feb. The company recently opened the doors of its new store in Burbank, Ca., which comprises 456,000 square feet on 22 acres west of San Fernando Boulevard and south of Providencia Avenue–less than one mile from the company’s oldest store in the western United States. ![]() IKEA, the world’s leading home furnishings retailer, has pushed its customer experience to a new level.
0 Comments
Leave a Reply. |